Seller Amp Sourcing Guide

This will be the most comprehensive guide on the Internet regarding Seller Amp sourcing for retail arbitrage.

This method will also work for online arbitrage and wholesale.

That being said, my primary sourcing method is retail arbitrage due to the high ROI potential and to capitalize on the ongoing retail apocalypse.

I do some online arbitrage occasionally in order to capitalize on insane deals, but it is not a staple of my business model.

You can generate over 6 figures of profit sourcing exclusively via retail arbitrage and that is where I recommend most beginner Amazon sellers to begin.

I filmed over 200 shorts using Seller Amp as my primary sourcing app, not because I was paid to do so, but because it really was and still is the best software available on the market.

I’ve been using this app since it was still in beta testing and was only available on the App Store via a testing app called TestFlight.

As of recent, I’ve become an affiliate for Seller Amp, meaning that if you sign up via my link, I will earn a small commission.

You will receive a free 14-day trial for your Seller Amp membership, which is more than enough time to go sourcing for profitable inventory, start selling it on Amazon and make money before you even have to pay for your subscription.

The proceeds from this will all be reinvested into the development of this blog into the ultimate resource online for going from broke to filthy rich.

As always, you can choose not to use my link and still benefit from the codes to getting rich selling on Amazon completely for free.

This blog offers for free what other internet marketing gurus (clowns) charge thousands of dollars for.

The reason I teach everything I know for free is because when I started, I didn’t learn from a course but from others who taught their methods for free.

I believe that everyone should have access to the information to get rich, because it then becomes their own responsibility to turn that information into profits in their bank accounts.

If they knew that there was a way, but still did nothing, there would be no one to blame besides themselves.

If information was kept away from them, then would still have a valid reason to stay a loser.

Winners could take free information and turn it in a million dollar empire.

Losers need to pay thousands for a course, but still end up dirt poor because they lack initiative and drive.

As I always say, I only write for winners who would’ve gotten rich regardless of if I had ever written a single word or made a single video.

That’s because initiative and drive are indispensable factors towards the creation of wealth.

I do not believe in scamming losers and lying to their faces telling them that they can get rich too.

I am a highly ethical person who believes in doing the right thing.

My business model involves empowering winners to continue winning at higher and higher levels and equipping them with the right tools to do so.

Losers cannot win, so I do not write for them.

Another common theme I see with losers is that they always are so focused on what apps I use.

As if the app I use is the reason why I make money.

What a joke.

Anyone who thinks an app will make them rich is a retard.

It’s just like how a phone cannot make you rich, but the hustler behind a phone cold calling numbers left and right can get as rich as he wants.

I know all about cold calling from my days working as a salesman at BMW and Mercedes-Benz selling luxury vehicles.

The more numbers you dial, the more money you will make.

Likewise, the more items you scan, the more money you will make.

Massive action is king.

You could make 6 figures profit using only the free Amazon Seller app if you were determined enough.

It has sales rank data and a profit calculator which is everything you need.

It’s not the tools that make you rich, but the actions you take on a day-to-day basis that make you rich.

The discipline, consistency and persistence is what matters.

That being said, I use Seller Amp because it provides far more data than the Amazon Seller App, which allows me to run laps around my competitors.

Access to information is meaningless if you do not know how to interpret it.

In this blog post, I will teach you everything I know about sourcing with SellerAmp, what data I look at when making buying decisions and how you can use this app to find profitable inventory at record speeds.

Let’s begin.

Step 1: Sign up for a free trial of SellerAmp

There are two separate plans that you can choose from.

I recommend you start with a free trial and make some money before you pay for a subscription.

14 days is more than enough time to start finding profitable inventory, send it into Amazon and generate some sales.

I recommend you learn before you earn.

Read all my blog posts and watch every video on YouTube on retail arbitrage.

Once you feel ready, get SellerAmp and jump right in.

Make sure you have all the tools and supplies you need to create your first shipment ready.

Now which plan do I recommend?

There is a $19.95/month plan and a $27.95/month plan.

For the killers, I recommend getting the $27.95/month plan.

That’s what I got when I started and I haven’t looked back.

If you follow my advice, you will be scanning items from dawn till dusk until your fingers start quivering.

1000 lookups a month is hardly enough to get rich selling on Amazon.

I recommend you shell out the extra $8 and become limitless.

You never want to limit the amount of action you can take.

“But $27.95/month is too expensive! I can’t afford it.”

Realistically, if you are scared of $27.95/month, how do you think you will generate hundreds of thousands of dollars in sales on Amazon?

In order to achieve these kinds of numbers, you will have to invest tens of thousands of dollars into inventory.

If you were really serious about winning, you would be completely confident that you could generate more than $27.95 of profit.

If you believe this is too expensive, the real issue you face is not a lack of funds but a lack of self-belief.

Even when I was dead broke, I knew that investing into my business would not be a waste of money.

That is because I knew that I was going to make this work or die trying.

I focused on the immense profit potential instead of focusing on the out of pocket cost.

This goes completely contrary to the way that most people view investing and money.

Mediocre people try to spend as little money as possible on things that will make them money, because deep inside they know that they will fail and are trying to minimize their losses before they even begin.

Meanwhile, they love to go to the movies, dine at restaurants, order drinks at the bar and easily justify their Netflix, Hulu, Spotify and Disney Plus subscriptions.

They don’t bat an eye at any of these bullshit expenses.

Winners are different in the fact that they try to maximize their gains by any means necessary.

They are quick to invest in things that will make them more money, and hesitant to spend money on the garbage that mediocre people tend to waste money on such as shopping, food and entertainment.

If you are stuck on the price, you must first fix your mindset regarding money, investing and taking risks.

Read How To Use Monopoly Money To Get Rich to get your mindset right and then come back to this post.

Now for the winners and recently converted losers, go to the App Store and download Seller Amp. If you have Android, it’s also available on the Google Play store.

While you’re at it, go download the Amazon Seller App if you haven’t already, and then Keepa if you plan on selling on listings that Amazon also sells (more on this later).

Even though Seller Amp has everything I need to make sourcing decisions in store, the Amazon Seller app is an indispensable tool for any AMZ seller.

The reason for this is because it is the only app that will tell you if you are gated or ungated in a product and allow you to request approval.

I do not use Seller Amp to check if I am gated in a brand. I always use the Amazon Seller app because it is the most reliable for this.

The Amazon Seller app is also great for viewing your sales and flexing on brokies.

If you do online arbitrage, you can also download the Seller Amp Chrome Extension from the Chrome Web Store.

This is a duplicate of the app, but available on any Chrome powered web browser.

Your settings from the mobile app will automatically be imported into the Chrome extension.

Which brings us to the next step.

Step 2: Set up your app for success

Log in and click on the settings button

Go to User Details. You will need to connect your Amazon account with Seller Amp the first time that you use it. This is a one time process, and they will never ask you to do this again. Go ahead and sign in with your Amazon Seller account.

For VAT Scheme, just press Not Applicable if you are located in the US.

Next, scroll down past User Details and VAT to where it says Buying Criteria.

You can copy my settings, but first allow me to explain.

Depending on your sourcing methods, you might want to adjust these settings to your preferences. This is just how I have it set up.

Regardless of what criteria you put here, the profit and ROI (return on investment) calculations will not change. The only difference is that when you scan, the app will show different colors (red/green) and different maximum cost numbers based on how you set this up.

Let me show two different products to explain exactly what I mean.

When I scan this product, I immediately see green boxes, which is a good sign.

I enter my cost price of $6.97 and all the boxes remain green. This means that based on the parameters I have set, this is a good buy.

The BSR (Best-Sellers Rank) is green, with a rank of 21K.

What does the BSR of 1% mean?

This means that this product is within the top 1% fastest sellers of all the products within its category.

Considering how many millions of products are listed on Amazon, this is huge.

The lower the sales rank an item has, the better. This is because an item with a BSR of 1 would be the fastest selling item on Amazon within its category.

Why is it green?

It’s green because I set my Seller Amp buying criteria to have a Minimum BSR Percentage of 0% and Maximum BSR Percentage of 2%.

This means that all products I scan that fall within these thresholds will show up green.

This allows for faster decision making when you are out in the field.

You can quickly weed past items with high sales ranks and focus your attention on profitable, fast-selling items.

I used to sell items between 1-3% BSR. 

Lately, I have become even more selective.

I like to stay within the top 1% whenever possible.

That being said, I will go as high as 3% as long as the profit justifies it.

I never go beyond 5% BSR.

I have sold items with a BSR of up to 5% in the past, but to succeed in this game you want to turn over your money as fast as possible.

That is why I recommend you try to sell products within the top 1% to achieve maximum results.

Set these thresholds to your own buying needs.

Next, you’ll see that the estimated sales are 1,360/month which is really good. 

These numbers are estimated based on Keepa sales history data.

From my experience, this is accurate, but if you want to know for sure, you can learn how to read the charts for yourself and see exactly when items sell and for what prices they sold at. 

The charts do not lie.

I will go into this in further detail later on in this post.

If you are unsure of how many units of an item you should purchase when there is a lot available, you can also use this estimated sales number to help you make a decision.

For this product, the buy box price is at $29.95.

As you can see, there are 5 competitive sellers who are matching the buy box price.

Including yourself, that would come out to 6 sellers.

Take 1,360 divided by 6, which comes out to 226.

If you match the buy box price competitively, you could probably sell around 226 of these within a month, utilizing a repricer.

By matching the buy box price, Amazon will rotate you in with the other sellers who are also matching the buy box. 

If you found a bunch of these, you could buy them all comfortably, knowing that you would be able to move them.

I use this decision making process when I am unsure of how many units to buy of a product that there is a lot available of in a store.

This is especially important when sourcing at wholesale clubs such as Sam’s Club and Costco.

This calculation helps prevent you from tying up too much capital into products that you won’t be able to move within a month.

Now let’s discuss the maximum cost box.

This number is automatically calculated by the app based on the minimum ROI percentage you set up within the buying criteria section in Seller Amp’s settings.

It will show the recommended maximum buy cost necessary to get the desired ROI you set.

Since I set my minimum ROI to 40%, Seller Amp will show me how much I need to buy an item for in order to achieve 40% ROI.

That being said, I’m comfortable going as low as 25% on certain items as long as they sell fast enough.

I try to stay above 40% for most products that aren’t flying off the shelf.

This box and the profit box will appear red or green based on the cost price you enter for the item that you sourced.

Don’t worry too much whether or not these boxes are green or red when making a buying decision.

Just look at the actual profit and ROI numbers.

I buy items that are above the suggested maximum cost all the time.

I also buy items that are below my set minimum profit all the time.

For instance, you might find an item that costs $1 but generates $3 in profit. That would be an ROI of over 300%.

You’d be an idiot if you didn’t purchase this item simply because the profit box is red.

Likewise, there are times that the maximum cost box is red, but you can still make a healthy profit.

I purchase items under my maximum cost as long as they sell good.

As you can see, your buying criteria preferences do not matter as much as your ability to interpret data. They are merely filters that help you scan through tons of unprofitable items rapidly without wasting time. At the end of the day, it is you who will make a buying decision, not the app.

This is why I say that people who think an app will make them rich are fucking morons.

As you can see, I can scan an item like this and immediately move on within seconds.

First of all, the rank is garbage (4.8M), the estimated sales are unknown (Keepa isn’t tracking it), the cost price is too high and the ROI is too low.

I never buy items under 25% ROI.

As you can see, the profit box is green because the profit is over my minimum profit of $5, but this is by no means a good buy at all.

The buying criteria preferences and box colors are only meant to speed up your buying decisions. Do not buy solely based only on whether all the data displays green.

Utilize critical thinking skills instead of being lazy.

Understand why you are buying something, and you will become exponentially more powerful in your sourcing efforts.

Now that I’ve explained this section, let’s move on to the additional costs section within your settings.

You can just copy these settings.

If you use Amazon’s partnered carrier (UPS) to ship your FBA boxes, you will pay around 40 cents a pound, from my experience.

Seller Amp will automatically incorporate inbounding shipping costs when calculating your profit and ROI.

If you plan on using a prep center, this is where you can enter your per item prep fees.

The rest of the features are customizations you can make. I’m not going to go into much detail. Just copy or customize them as you wish.

For FBM cost, I leave it blank because there is no one-size-fits-all for shipping costs.

I enter my FBM shipping costs on an item by item basis.

Shipping costs vary based on weight and dimensions.

You will have to utilize trial and error to learn how much shipping costs.

That being said, I’ll explain one thing.

By default, the app will scan for FBA.

It will show FBA prices, FBA profits after fees and FBA ROI.

If you want to merchant fulfill, you have to use the FBM calculator.

Watch this video to learn how to switch the profit calculator from FBA mode to FBM mode.

Items under 1 pound can ship as low as $3-5.

Don’t ask me how much shipping will cost for you, because it depends on where you live, what you are shipping and the size of your package. If you plan on doing FBM, you will have to learn how much shipping costs through trial and error.

FBM fees are much lower than FBA fees, but then you will need to purchase your own shipping labels.

This means that depending on the shipping cost, selling items via FBM can be more or less profitable than FBA.

If the shipping is very light/cheap, FBM tends to make sense.

To learn more about FBA vs FBM, read this blog post.

Here are the rest of my settings. If you have a Keepa subscription, make you have the first one selected, so that you can easily pull up Keepa from within Seller Amp. It will automatically bring up the same item that you are currently looking at without you having to rescan the product.

Now that we’ve gone over my settings, it’s time to take a deeper dive into the actual data that you get when you scan an item with Seller Amp.

Charts

This section is by far the most important if you are going to actually go for it and get rich selling on Amazon.

If you knew how to read Amazon sales history charts, you would be able to accurately predict exactly what will happen for virtually any product that you source.

If you do not know how to read these charts, you will never know for sure.

You may hear me refer to these as Keepa graphs, Seller Amp charts, Keepa charts, price history charts or sales history graphs.

They’re all the same thing.

Basically, websites such as Keepa and CamelCamelCamel track Amazon price history, sales rank and other valuable information for many items.

This data is useful for consumers, but lethal when in the hands of sellers.

Typically, you would have to pay Keepa money to have access to the full charts.

The free version of Keepa shows Amazon price history data, but does not show sales rank data.

If you look in the picture below, you will notice that SellerAmp offers full Keepa charts for free as a part of its features.

This is revolutionary.

This is pretty much a paid version of Keepa, which normally costs around $20/month.

That being said, I still recommend you get Keepa if you are planning on selling products that AMZ also carries.

However, if you avoid products that AMZ sells, you can use SellerAmp charts alone and have great success.

This chart may confuse you, but believe me, it’s a lot simpler than it appears.

Here are the 3 most important lines:

Pink = Buy Box Price

Green = Sales Rank

Purple = New Offer Count

The Orange line (FBA price) and Blue line (FBM) price are useful, but I mainly source products based on the buy box price. That is what we are all trying to get, buy box ownership. That is why these two lines are not as important as the three I listed above.

As you can see, the green line shows the sales rank over time.

The sales rank is not a concrete number.

It changes over time.

Items are all perpetually rising in sales rank, until someone buys them.

Once someone buys an item, the sales rank shoots down.

You can see this in the graph below.

Every single time the green line goes down, at least one sale occurred.

As you can see, I view these graphs in a wide range of time frames.

You can view charts in the following time frames: weekly, monthly, 3 months, yearly and all time.

I recommend you play around with different time frames in order to get a full picture of an item and how it sells.

Now back to the graph from before. I’m going to insert it again so you can clearly see what I am talking about.

Let me walk you through what I see when I look at this graph.

Amazon does not sell this item. You can tell by the lack of yellow highlighting in the graph. I will later show you an example of an item that Amazon does sell.

I see that the sales rank has been getting better in recent times.

This product used to have a sales rank of 400K to 500K when it was a new listing, but now that it is an established listing with tons of positive reviews, it has become a best seller.

The price has been stable around the $17-20 range (which is when I was selling this product), but recently it has been on an upwards trend.

I know this by looking at the pink line (buy box price).

The reason this has occurred is quite predictable and understandable.

If you look at the chart below the main charts you will see a purple line.

This is the new offer count.

The new offer count essentially shows you how many sellers are hopping on a listing, or selling out.

You obviously want to sell on listings that the new offer count is holding still or declining as opposed to listings where the new offer count is skyrocketing.

You can see that the new offer count has plummeted recently.

This means that sellers are selling out and the supply is drying up.

This correlates directly with the sales price.

When there is less competition and demand stays the same or increases, prices increase.

When the new offer count shoots up, this is a tell tale sign that prices will drop soon.

When the new offer count drops, you can expect prices to start climbing, which is exactly what happened with this product.

There are times where the new offer count may rise, but since the item is in such high demand, you could still sell it profitably even with the increased competition.

I would be careful purchasing slower selling items where the new offer count is skyrocketing, because this could mean that a huge dump of this product was released into the market, which may mean that prices will absolutely tank on you.

Keep an eye on the new offer count.

If you ever see sharp declines in the new offer count for seemingly no reason, this could be a sign that the brand owner of the product is issuing IP complaints.

You want to avoid selling items that are known to give IP complaints and on listings where the only seller is the brand owner.

I do not care if Seller Amp says that a particular product is known for IP issues. This indicator is hardly reliable and they say this all the time even for products that I’ve never gotten IP complaints for.

That being said, keep an eye out for sharp drops as that could mean you might be hit with an IP complaint.

For example, the image above shows the new offer count graph for a product from the brand Luseta, a company known for issuing IP complaints.

The number of sellers went from 20 to 1 overnight, and it appears that this has happened in the past several times for this particular listing. This graph is not a natural looking graph. When you see a chart like this, you know it’s suppressed because every time the new offer count increases, it is immediately followed by a sharp drop. Avoid selling products like this.

Like I mentioned earlier, do not go based off of Seller Amp telling you if a brand issues IP complaints or not. For instance, Seller Amp said that Luseta is unlikely to issue IP complaints, but it is a known fact that they do.

Keepa

Now that you now know how to read Seller Amp charts, you also know how to read Keepa charts.

Click here to read my Keepa guide (coming soon).

Keepa is an indispensable tool for Amazon sellers who want to hit their full potential.

While you could simply avoid listings that Amazon sells, that would be leaving a lot of potential profit on the table. 

Brands like Adidas, Under Armour, Puma and tons of items in the grocery, toys and beauty categories are sold by Amazon but still rake in tons of profit.

I enjoy the fact that Seller Amp offers the same charts as Keepa free of charge so that I can make quick decisions without having to wait for Keepa to load for each and every single product that I sell.

If an item is sold by Amazon, I’ll then scroll down to the Keepa section of Seller Amp and enter Keepa for further research.

As you can see, this is an example of a product that AMZ is all over. You can tell because the graph is highlighted yellow.

That being said, this item has a rank of 2K and sells 8,930 times a month.

The only way to know if this is safe to buy is by checking Keepa buy box statistics.

I pay for Keepa for this single feature, and it’s worth every penny.

The profits I’ve generated by being able to compete with Amazon and sell items that they are low in stock on have exponentially outweighed the $20/month I spend on my Keepa subscription.

To see the buy box statistics, scroll down to the Keepa section.

Clicking on this graph will open Keepa up directly within Seller Amp.

You will have to log in with your paid account to have access to the full datasets.

Click on the Data tab.

Click on buy box statistics.

Now you can see the buy box statistics.

As you can see, Amazon has the buy box 47% of the time.

To be safe, I generally like to purchase items where they have buy box ownership less than 25% of the time.

That being said, I’ve sold products in the past that Amazon had 99%-100% buy box ownership.

If I found a couple pairs of these shoes for $19.99 at Marshalls, I’d definitely pick them up, especially considering how many times they sell a month. You’re bound to make a couple of sales.

That being said, I wouldn’t go crazy purchasing this product knowing that Amazon gets most of the sales.

I recommend you check a wide range of different time frames, from 30 days, 60 days, 90 days to 365 days in order to get the full picture.

Click here to get Keepa (affiliate link).

Offers

The offers section is next, which shows your competitors, the fulfillment method they are using (FBA/FBM), their prices and their in stock quantity.

If AMZ is a competitor, it will also show this here, as well as how many units they have in stock.

Alerts

Finally, the last important section I typically look at while sourcing is the Alerts tab.

I don’t always look at this tab, but I do for certain types of items.

When selling clothes and shoes, I do not look at this section at all.

Like I said before, I do not use Seller Amp for IP Analysis. I pay attention to the new offer count and avoid selling brands that I know give IP complaints and are the only seller on a listing.

So when do I look at this?

I look at this tab when I am selling oversize items such as backpacks and toys.

Certain backpacks, toys and products in other categories are considered oversize products by Amazon.

This means they have to be shipped with other oversize items and cannot be put in the same box as standard size items. 

This is because they will be sent to different AMZ warehouses and stored at different facilities.

There are 3 sizes.

Most items will be standard size.

Then you have Oversize – Small and Oversize – Large.

Each category can only be sent with other items in the same category, so make sure to keep this in mind when sourcing.

I tend to only ship oversize items via FBA when I have enough quantity to create a large shipment. Otherwise, I generally try to FBM them myself.

Next, when selling grocery products or gummies such as multivitamins, I always check whether or not the item is categorized by Amazon as meltable.

There is a meltable season for Amazon, in which meltable products are allowed to be stored and shipped from Amazon’s warehouses. This period is from October 16 to April 14. 

Besides this period of time, you cannot FBA meltable products and will have to FBM them instead.

Make sure to keep this in mind when sourcing grocery or meltable products.

I’ve now gone though all of my settings, what data I pay attention to and how to interpret this information.

How can you find profitable products in stores?

The answer is simple but may not be what you want to hear.

Scan every single product you see until you know where you can consistently find profit.

Don’t shortcut the process.

Put in the dues, learn through experience and take massive action.

The more products you scan, the more money you will make.

If you cannot find profitable products, don’t blame it on your location, the competition or on any other factors.

The only person you can blame is yourself.

On the contrary, if you take massive action, find tons of profitable inventory and get rich you only have yourself to thank.

While I provided the information for free, you were genius enough to put it into action, unlike the morons sitting at home, watching Netflix and scrolling TikTok who are wondering why they aren’t rich yet.

I can go to any city or small town in the US and find profitable inventory.

I’m so confident that there is so much opportunity out there, that I know that anyone who says they tried but it doesn’t work in their area is a liar.

They are skilled in the art of giving up because they lack persistence and the determination to win.

Even I know that I’ve barely scratched the surface of all the profitable inventory in my area.

There are always new brands, categories and products that you can scan.

When someone tells me that they scanned everything but couldn’t find anything, I know they are full of shit.

It is physically impossible that you scanned every single product in every single store in your area.

This is especially true considering the fact that new products are stocked at retail stores every single day.

It’s easy to blame the competition, your location and the marketplace for your lack of success.

It’s difficult to show up every single day, regardless of if you feel like it or not and persist until you win.

If you didn’t find anything, it is because you are lazy, inconsistent and lack discipline.

At least be honest with yourself.

Now that you finished reading this masterpiece of a guide, go out there and fucking get rich now.

Take action and don’t stop scanning items until you are filthy rich.

Leave no stone unturned.

Go after it with everything you’ve got.

Never give up until you find the profits that you are looking for.

Opportunities aren’t given, they’re seized.

That’s how you go sourcing like a killer.

If you found this guide valuable, I’d appreciate it if you utilize my link to sign up to Seller Amp.

Click here to begin your 14 day free trial.

I’ve taught you everything I know regarding Seller Amp completely for free.

Now it’s up to you to take action on this information and get rich once and for all.

Best regards,

Alex Chung